The brief is simple: get you in the press.
Most outsourced PR briefs come down to one of three things. You have a story to tell and you need someone who can write it like a journalist would, not like a brochure. You have a product to launch and you need it covered by the right titles, in the right week, with the right framing. Or you have a long-running narrative to build and you need a PR who will pick up the phone, every month, and keep going until the coverage builds.
We do all three. We sit somewhere between a one-person freelancer and a big-agency retainer: you get senior, hands-on PR delivered without the inflated rate card, and you get it from the same person every time.
What's included
- Press release writing in newsroom style
- Feature articles and opinion pieces
- New product launches and exclusives
- Pitching to national press, broadcast and trade titles
- Long-lead and short-lead media planning
- Spokesperson briefing and media training light-touch
- Photography and asset coordination
- Coverage reporting and clip books
- Crisis and consumer-affairs response when needed
- Honest, direct strategic advice on what's worth pitching